Leading Display Advertising Agency in Bristol
Start Converting with Bristol’s Top Display Advertising Services Provider
As one of the UK’s top display advertising agencies, we make it our job to get you more leads through creative and effective campaigns that convert, plain and simple. We help you and your brand gain recognition in your industry with the help of our brilliant team of designers and performance marketers. Noble Performs builds engaging display ads that draw your audience in and compels them to dive even deeper into your brand.
What is Display Advertising?
Display advertising is how you get your brand in front of the audiences that really want to see you – even if they don’t know they’re looking for you. Display advertising (also known as banner advertising) blends videos, photos, graphics, animations, logos, text – virtually anything visually appealing – and targets users and defined audiences with particular traits that align with your brand, which increases the ad’s effect.
You’ve likely seen a display ad before. They’re the ads on the sites you frequent that are obviously… well, ads. You can find them along the top of web pages (a traditional banner ad), in the right or left rails of sites, on larger text billboards, or even in videos. Either way, they have time and time again proven to be effective, to convert, and if done properly, increase leads to your website.
5 Types of Display Advertising
There are a few different ways to use display advertising and yes, placement is everything. To make sure you’re making the right choice and using the best form of display for your brand, it’s really important you understand the different types of display advertising to better reach your audience.
If you’ve ever noticed an ad from a website that you visited a few days or even a week before, then you’ve experienced what retargeting (or remarketing) is. Retargeting, sometimes called remarketing, serves display ads to people who have already visited your website, product pages, and/or has frequented your mobile app. Retargeting is a great way to re-engage people who have shown interest in your brand and are further down the buyer journey.
Interest Targeting (In-Market and Affinity)
Interest targeting (or in-market and affinity ads) is one of the most effective ways to use display ads. Interest targeting supports reaching audiences who have not previously engaged with your brand, but are in-market based on related interests. It’s an opportunity to serve ads to groups of audiences based on which apps and websites they visit on the Google Display Network. Interest targeting allows for an unobtrusive user experience with your brand by serving ads you know they’ll like.
Contextual display ad targeting is based on targeting keywords or topics that you’ve chosen and identified to match your ads to relevant sites on the Google Display Network. This is only one of the many ways that you can use to get your display ads on websites, apps and web pages that are part of the network.
Topic targeting is a method used to get your display ads to show to audiences that are already on the subject (topic) that pertains to your ad. Topic targeting shows your ads on the Google Display Network to customers on apps, websites or video networks that they’re already viewing.
Website placements allow for targeting specific platforms on the Google Display Network. A placement can be on a website, on a mobile app, within a video or even on an individual ad unit. Website placements mean you’ve chosen or ‘targeted’ certain websites for your ad to display, this gives you complete control over where your ad is shown, similar to targeted keywords.
Examples of Display Ads
Using displays ads the right way starts with considering the platform in which you plan to promote your product or brand first. It’s the art of blending in and standing out. The best examples of display advertising grab a user’s attention through real pictures, real products, real people, captivating images, impressive design elements, contrasting colours and even the use of negative space. The most compelling and engaging ads use these elements and are all examples of display advertising that capture attention and evoke emotions.
Native ads are another type of display ad, but in a nutshell, native ads are built to blend in. Native ads look incredibly authentic. So authentic in fact that they are required to write ‘sponsored’ somewhere within their own copy—they’re that good. Display ads can sometimes be content marketing, too, which would include things like blogs, whitepapers, articles and even reviews.
The whole point of a native ad is to provide engaging, targeted, and useful information to your audience that will compel them to click on your ad without disrupting their user experience completely.
Responsive Display Ads
Responsive display ads automatically adjust in size, appearance and format to fit the available ad space on the Google Display Network, depending on the device and site your audience is on. They can be used in standard display campaigns or smart display campaigns. Not only do responsive display ads save time, but they also offer a broader reach on a variety of different websites. They can also be used in dynamic remarketing (or retargeting) campaigns.
Dynamic Retargeting Display Ads
Dynamic display ads take retargeting even one step further. This form of retargeting lets you show previous visitors display ads that contain products and services they actually viewed on your site before leaving. In dynamic retargeting display ads, you also have creative control; you can establish messaging specifically tailored to your audience, which will help you land leads and sales, enticing previous visitors back to your site to finish what they started – or what we like to call “converting”. AKA, buying your product or completing a goal you’ve set for the campaign. Whatever you want to call it, it’s what we all want and why we do what we do. And it’s why people come to Noble Performs for display advertising services.
Benefits of Display Advertising
With a variety of combinations for styles, formats, sizes, media and content, the benefits of display advertising are many. Display advertising is flexible and Google is very well-versed in matching users up to websites based on the keywords you’ve used in your campaign or your keyword targeting efforts. Not to mention, impressions, conversions and click-through rates are clear and straightforward to measure, making it as simple as ever to track what is, and isn’t, resonating with your audience.
While display ads come in many different shapes and sizes (and are used widely by people throughout just about every industry) they can also easily be ignored. Without knowing what tools you need, how your landing page should look, where your ad should be and what your audience is, you’re basically marketing in the dark.
The goal is to be the opposite of overwhelming, busy, and interruptive: we want to build a connection from the jump. Consistency is key. And Noble Performs knows all too well how to show up every day. In fact, we try to be better than yesterday, every day.
Examples of Display Advertising
If you’re ready to take your marketing to the next level, Noble Performs is here to help. We have a team of experienced display ad experts from copywriters and designers to SEO strategists and performance marketers, that will help your campaign reach the next level.