Michael Paul Holidays
PPC, SEO & Analytics Case Study
A leading provider of UK-based holiday properties, Michael Paul Holidays was interested in boosting their online presence and increasing on-site bookings.
This required a reassessment of their current digital strategy, including PPC, SEO and Analytics. They wanted to ensure that they were implementing the right strategies across all their channels to grow their audience.
Noble helped support Michael Paul Holidays in achieving these goals in a number of ways. At the beginning of our partnership, we overhauled their website tracking, streamlining their approach to Analytics to make sure they could measure engagements accurately.
Over the following months, we rebuilt their Paid Media strategy from the ground-up and adopted an advisory role for the site’s technical SEO health. Noble also provided recommendations for website content. We ensured Michael Paul Holidays were targeting terms that would boost their brand’s online presence and help them achieve their conversion goals.
The work carried out assisted with boosting Michael Paul Holidays’ online presence, further positioning them as a firm choice in the minds of UK holidaymakers.
Not only did Noble’s Paid and SEO efforts help increase bookings across the site, but it also improved their rankings for core keywords.