Buyers are in the luxury car industry are changing: not only are they getting younger, but a growing proportion are female, and many want an eco-friendly set of wheels to flaunt their wealth. While this means a growing pool of customers for luxury brands like Rolls-Royce, it also poses significant challenges. As demographics shift, carmakers are having to become more nimble, and take greater risks, to remain relevant.

Yet luxury car buyers are changing in other ways, too. The shift from inherited wealth to self-made money, including some entrepreneurs as young as 18, is having a knock-on effect on the luxury car industry. “Our customers have hanged in a major way,” says Torsten Müller-Otvös, chief executive of Rolls-Royce. “They are far more relaxed, easy-going, casual.”

In this time of transition, it’s crucial for luxury car manufacturers to make sure they have a strong digital presence to take advantage of these opportunities.

Noble Performs is proud to announce that we have been selected as a digital partner for Rolls-Royce. We will be developing a new PPC strategy for the iconic brand.

Account Director, Adam Connett said, “We’re very excited to work together with Rolls-Royce. It’s an exciting time for their industry and we think we can achieve a lot together.”

If you’re interested in boosting your company’s digital presence, get in touch with us today.