Yet luxury car buyers are changing in other ways, too. The shift from inherited wealth to self-made money, including some entrepreneurs as young as 18, is having a knock-on effect on the luxury car industry. “Our customers have hanged in a major way,” says Torsten Müller-Otvös, chief executive of Rolls-Royce. “They are far more relaxed, easy-going, casual.”
In this time of transition, it’s crucial for luxury car manufacturers to make sure they have a strong digital presence to take advantage of these opportunities.
Noble Performs is proud to announce that we have been selected as a digital partner for Rolls-Royce. We will be developing a new PPC strategy for the iconic brand.
Account Director, Adam Connett said, “We’re very excited to work together with Rolls-Royce. It’s an exciting time for their industry and we think we can achieve a lot together.”
If you’re interested in boosting your company’s digital presence, get in touch with us today.